- March 2018
DMentes was born in 2007 in Barcelona with the intention of going one step further than traditional qualitative research. The crisis, the collaborative economy, the technological impact and Big Data draw a new communication scenario.
In DMentes we bet on different research strategies, personalized and with ad-hoc work teams to get the maximum benefit from the brightest MINDS of our community. Our strong point is the street, the urban and digital anthropology, the co-creative innovation processes and above all, the young generations: Millennials, Z's and Alphas