A new brand philosophy for a new electric philosophy.

Holaluz is an electricity company born to revolutionize its category. Against an expensive, complicated, offline and slow light service, they offered a simple, online, fast, efficient and ecological proposal.

Based on this premise, we created a positioning to inform the public about the new proposal. Under the concept ‘Another electric is possible’ we explained that a fair light had been created, working the concept on two levels. Fairer for its consumers but also to the environment. We created our own differentiated visual code and an advertising campaign, together with the Claxon agency.