Brands with principles
In Jazz we have realized that the best brands fulfill a series of principles that help them grow. Principles such as believing that the basis of good communication is strategy. That the best brands defend a specific point of view of the world, that they provide meaning, that they form part of the culture that surrounds us. That creativity based on objectives assures us a better return on investment.
Brands are not only built by the agencies, they are built by the multidisciplinary creative teams: designers, writers, chefs, architects, data experts, photographers ... different talents working under the same strategy, pursuing the same objectives. In the same way that in Jazz improvisations are inserted on the same rhythmic structure. Our teams are made up of very different people providing talent from every field.
Brands have to surprise us, do new things, take advantage of technology to keep evolving. In JAZZ we do not think of ads, we think of ideas, of generating news, of providing solutions. Brands have to do things, not just tell them.
Brands live in cultural ecosystems. They draw on trends, perceptions and habits of people. We are interested in urban tribes, social changes, fashions and trends. In JAZZ our raw material is the quantitative and qualitative insights on which we base our work.
Brands are no advertisements, they are content. Working with a brand today means being able to tell a story through different channels, creating a brand world in which the consumer is not a mere spectator but can participate and be a part of it.
The time has come for marketing professionals to prioritize data over intuition in our decision making. Technology has democratized the ability to collect data, sort them and generate knowledge to use them by activating them in communication campaigns. We are with you in the process of technology selection, data capture strategies, generation of insights, use of data for dynamic personalization of messages, measurement and analysis of results so that the decisions we make are never based just on intuition.