The digital revolution of the supermarket.
From its beginnings as a start up, Ulabox was defined as the first exclusively online supermarket in Spain. With a business idea that revolutionized its category.
We were faced with the challenge of building a brand and an advertising campaign that matched the proposal.
We created the concept of ‘anti-supermarket’, since the company was born with the aim of breaking all the disadvantages of buying in a traditional supermarket. Against queues, carrying weight, limited supply, the tyranny of the store hours …
To inform about this concept, a unique and differentiated visual code was created. Together with this code, the advertising campaign that Ulabox presented to the world was launched. Two years later, we worked on its evolution while we continued to help the brand grow.