- July 2017
Instamaki was born as a start up specialized in preparing and delivering Japanese food at home. Our challenge was to work on this new brand, giving it a differentiated identity from its competition, very varied and constantly increasing.
Analyzing the world of delivery we realized that it had been worked always from the functional point of view, as a service. We wanted to approach the category from a new point of view, speaking from experience and all the adventures related to it.
With a new perspective of the category, we chose to build a brand that would pick up that new philosophy. Instamaki and other gastronomic options would live from that and would always be created under the same umbrella concept.
Esa marca se llamaría Eat In, y defendería el dogma ‘Eating in is the new Eating OuThat brand would be called Eat In, and would defend the dogma ‘Eating in is the new Eating Out’. A brand positioned as a new gastronomic proposal built to be enjoyed in your favorite place: your home. Highlighting the set of pleasant experiences related to eating at home like going in pajamas, watching a movie under the blanket or being able to do everything you want at any time.