A new brand philosophy for a new electricity philosophy.
Holaluz is an electricity company born to revolutionize its category. Against an expensive, complicated, offline and slow light service, they offered a simple, online, fast, efficient and ecological proposal.
Based on this premise, we created a positioning to explain the new proposal to the public. Under the concept ‘Another electricity is possible’ we explained that a fairer light emerged, working the concept on two levels. More fairly for its consumers but also with the environment. We created our own and differentiated visual code and an advertising campaign together with the agency Claxon.